"Because Life's Complicated Enough"

dash. is a lifestyle brand for modern men and women who seek simplicity in their ever-busy life.

We believe in creating better experience through simplicity in everyday life. Without the stress & frustrations from daily complexities and inconvenience, we are free to follow our passion and pursue our dreams.

Our mission is to bring pleasure & simplicity to everyday living; removing frustrations and inconvenience from daily tasks. We offer everyday products & services that help create a seamless experience to make your day more enjoyable; letting you focus on what really matters to you.


dash. believes a pleasurable experience is one free of frustrations. Creating a seamless experience means removing complexities and inconvenience that occurs throughout the day. To help simplify each moment of your life, dash. carefully create unique products & services that follows 3 key principles:


Minimal, easy-to-understand solutions to simplify each daily moments.


Easy & useful features in simple design, for everyday living.


Simple products designed for anyone, at any age & for any occasions.

Our Story

“Life is Complicate” – A common refrain that one day prompt us to ask ourselves one simple question: Why?

Inspired by Morse Code, a universal communication language that brings the world together through mere “dashes” and “dots”, comes a philosophy of “Doing More with Less.” – The art of creating seamless experience through minimal design solutions, free from complexities, that is easy to understand and simple to use.

dash. was founded in 2019 with the vision to help create better daily experience for modern city life; bringing simplicity into everyday life through unique products & services.

"More with Less"


Our Guiding Philosophy
born from one simple, profound question:
Why Should Life Be Complicate?

Simplicity in Motion


"A Bag is a Personal Space that We Take with Us"
dash. debuts with its "Simply Commute" bag collection,
designed to make daily travel more convenient.

Inspiration in Simplicity


"A Pencil is the Ultimate Tool that let you Create without Distractions."
dash. launches its minimal-style stationery collection
that help foster a more pleasant creative experience.

More About Us

Learn More About dash.