Simplifying Everyday Living

About dash.

dash. is a lifestyle brand for modern men and women who seek simplicity in their ever-busy life.

We offer products that help remove daily inconvenience, creating a frictionless experience that let customers concentrate on what really matters to them.

Since 2019, our offerings include products & services that touches on all aspect of urban living, from fashion, stationery to dining and recreational space.


dash. believes in removing daily inconvenience through simple, useful products; letting you focus on life’s goal.
Inspired by the simplicity of Morse Code, our products are created following 3 key principles:


Minimal design with premium materials for well-made essentials.


Easy & useful features in simple design, for everyday living.


Simple products designed for anyone, at any age & in any occasions.

More About dash.

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